Search Engine Optimization

– 3 Things to do right now to
increase your chances of getting
noticed online

I want to very briefly drop in some
bitesize advice about how to
improve your chances of being found
by the big search engines of the
internet.

1. Set up a Blog, and update it
regularly. The more you talk
through this medium, the more
interactions you gain online. This
is something that search engines
track. This text also gives you a
good opportunity to use key words
that search engines use to connect
a potential customer to you,
instead of others.

2. Choose your words carefully. It
isn’t just a case of blogging
constantly. Blog using words,
phrases and topics that your target
audience are likely to search with.
Take the journey yourself by
breaking down what your business,
product or service is, in as few
words as possible. Try to think
about what a customer needs, and
break that down to simple words and
phrases too. Write them into your
blog posts, and invest time to say
something worthwhile with them. Ask
yourself – ‘How would my brand
phrase this?’. Be careful not to
bore your customers out of the
door. Make the tone of voice
engaging, and the content worth
reading.

3. Clever use of Keywords are no
longer enough. Google and other
search engines may well factor in
your social media footprint, when
finding best matches for the search
of a customer. The fact that strong
brands all use social media, means
that this acts as a strong signal.
It tells Google that you are
legitimate, established, trusted,
and actively part of customer’s
lives. So my last tip, is to make
sure you are on all platforms
within your power to operate well
on, and to use them often.


    4 replies to "Do these 3 things now!"

    • tony

      Hey Christopher…Great stuff here. As a matter of interest do you use any tools 5o help you cross post across your social media accounts?

      • christopherpaul

        Hey Tony, As I am starting out again, in relation to my new blog (this one) I only have Facebook set up, however in the past I have used Hootsuite which I thought was great, easy to use and did pretty much what I needed it to do. That said, I will have an ask around and see what other people are using at the moment as something better may be in play now!

        Best wishes

        CP

    • Matt Ward

      Hi Christopher
      Good ideas about social media. It’s key now to have a presence on them all. One to check out as it’s new is Method!
      Cheers
      Matt
      https://mattwardmarketing.com

      • christopherpaul

        Hi Matt,

        Thanks for taking the time to leave a comment 🙂 Totally agree and would be interested in to know more about method?

        Kind Regards

        CP

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